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New Instagram Features 2023

Are you ready to take your Instagram game to the next level fam? Buckle up, because IG just rolled out some new features that may make you smile.

Shopping Experience

You stumble upon a beautifully curated Instagram post showcasing your favorite fashion brand's latest collection. And guess what? Now, with Instagram's new shopping feature, you can seamlessly tap on the product you adore and purchase it directly within the app. No more tedious jumps from Instagram to external websites. Just shop, click, and voila! Your wardrobe upgrade is on its way.

But the fun doesn't stop there. Instagram also allows businesses to tag products in their organic posts and connect them to their online stores. Yes, IG is in the officially in the e-commerce game. This means you can effortlessly explore and buy the products you love without ever leaving the Instagram platform. Shopping has never been this convenient and setting up an e-commerce situation is even easier.

Keep it Reel

In the ever-evolving world of video content, IG Reels have firmly claimed its spot as a crucial tool for engaging your audience. With the recent update, Instagram has already integrated Reels into your main profile, making it even easier for your followers to discover and binge your long-form videos.

Think of Reels as your own personal channel, where you can share your stories, showcase your product(s), provide tutorials, or simply entertain your audience in ways that were previously limited. Grab your audience's attention, keep them engaged, and watch your brand soar to new heights.


As a busy digital marketer, juggling multiple social media accounts can be a daunting task. I know this life all too well. But fear not! Instagram has come to the rescue with the long-awaited feature of scheduling posts directly through META's Business Suite.

No more last-minute scrambles to manually post content at optimal times. Now, you can plan and schedule your Instagram posts in advance, ensuring your content reaches your audience when they are most active and receptive. You can schedule stories and reels, too. Automation is your friend. Say it with me.

Embrace the Possibilities and Elevate Your Instagram Game

Now that you're armed with the knowledge of Instagram's new features, it's time to unleash your creativity and take advantage of these game-changing updates. Explore the realms of Instagram Shopping, captivate your audience with Reels, and streamline your workflow through post scheduling. The possibilities are endless.

So, are you ready to tap into the immense potential of these new Instagram features? Embrace the power of innovation, elevate your social media marketing strategy, and watch your brand thrive in the dynamic digital landscape.

peace + love


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